Product Advisor
Hi, I'm Scott Williamson
I partner with Founders and Heads of Product to navigate high-growth challenges, leverage emerging AI capabilities, and turn ambitious visions into market reality.
The high-growth challenge
Scaling a product organization means evolving faster than your company grows. Product Management, Product-Led Growth, AI, and pricing strategies shift constantly in today's market.
You need a thought partner who's been there before. Someone who can help you see around corners, validate your instincts, and accelerate your learning without the costly detours.
Experience that accelerates your growth
→Built from the ground up
First Product leader at SendGrid. Grew the team from 1 to 30+ through IPO and a $3B acquisition by Twilio.
→Scaled to public markets
As CPO at GitLab, scaled Product from 15 to 65, evolved the platform to DevSecOps, and led the product through a successful IPO.
→Full-stack product expertise
Led Pricing, Growth, Data Science, Product Marketing, and Product Ops. I understand how all the pieces connect.
→Multi-model go-to-market
Proven success across Enterprise Sales, Open Source, Freemium, and Product-Led Growth. I know how to map product strategy to go-to-market strategy.
Navigating the AI Transformation
AI is fundamentally changing how we build products. I provide insight on how roles and responsibilities between product management, design, and engineering will evolve as agentic AI capabilities mature.
AI Tools & Workflows
I've spent extensive time studying AI tech trends and hands-on with tools like V0, Lovable, Replit, Bolt, Claude (Code, Projects, MCP), and Custom GPTs. I can help you evaluate and integrate AI tooling into product workflows effectively.
Scott Bot: AI Coaching Augmentation
I built and trained a custom GPT called Scott Bot that thinks like me. Available exclusively to active clients, it provides 24/7 thought partnership between our live sessions, helping you work through challenges on your timeline.
How can I help Founders and Heads of Product?
Founders
You know your vision. I help you translate it into product strategy that resonates with your market. Together, we refine your ICP, pricing model, and go-to-market approach until they click.
Heads of Product
You need to evolve as fast as your company grows. I help you accelerate your craft, make confident decisions under pressure, and build the credibility that opens doors to your next opportunity.